Updates & Insights
Technical deep-dives, product updates, and thoughts on the future of AI-driven insurance distribution.
Car Insurance FAQs, Based on Thousands of UK Forum Discussions
The most common UK car insurance questions, answered directly. No-claims discount, Cat N and Cat S write-offs, black box insurance, points and convictions, named drivers, fronting, temporary cover, and modified or imported cars.
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The questions insurance customers actually ask (and where they now ask them)
We analysed 7,000+ UK motor insurance discussions to see what customers really ask, in their own words. The same questions now go straight to ChatGPT, Claude and Gemini, and that changes everything for insurers.
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Moving from Malcolm to Marrow
We're changing our name to Marrow. Rather than pick something at random, we looked for a word that fit what we do.
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The Form Was the Best Tool Available. It No Longer Is.
Why the shift to conversational insurance journeys isn't about what came before — it's about what's now possible.
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The AI Distribution & Compliance Gap: A Guide For Insurers in 2026
AI assistants are quoting insurance products without live data connections — creating a real Consumer Duty and mis-selling risk. Here's what a compliant AI distribution architecture actually looks like.
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The CMO Playbook For The AI Era: What Aviva Just Taught The Insurance Industry
Throughout the history of insurance, the winners have almost always been the ones who met their customers where they were. The channel has just changed again.
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From Lloyd's Coffee House to ChatGPT: 300 Years of Insurance Distribution, and why the next shift is the biggest yet.
Throughout the history of insurance, the winners have almost always been the ones who met their customers where they were. The channel changed — and the early movers built advantages that took rivals years to close.
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ChatGPT is now a distribution channel. Are you in it?
AI assistants have become one of the fastest-growing surfaces in financial services. Very few insurers have a deliberate presence there yet - here's why that matters.
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Introducing Malcolm
We're building the compliant infrastructure layer that connects AI agents to insurer pricing and underwriting - so when customers ask, the right answer includes you.
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