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Live webinar

In the Marrow

How AI agents like ChatGPT and Muse find, recommend and buy insurance

, 10:00 to 11:00 UK. Online via Zoom.

More people now start by asking ChatGPT, Claude or Gemini, and personal AI agents like Meta's Muse and Instinct are starting to suggest what to buy and act on people's behalf. This session is practical and opinionated, from people dealing with it day to day.


What we'll cover

  1. Found

    Does an AI assistant mention you, and describe you accurately?

  2. Recommended

    Why brands show up for “what does this cover” but not “who should I choose”

  3. Bought

    What has to be true before an agent can buy a policy for someone


Who's speaking?

60 minutes including audience Q&A. Can't make it live? Register anyway and we'll send you the recording.

Register now