Founding GTM Lead
A commercial operator between product and market - technical enough to run a serious demo, close enough to the product to tell us when it isn't good enough.
- Team
- Commercial
- Location
- London
- Type
- Full-time
- Working pattern
- Hybrid - we're flexible, but do think we do our best work, quickest, together
- Salary
- £60k - £80k
- Equity
- Meaningful equity
About this role
This isn't really a traditional sales role - though there's undoubtedly a good chunk of that. It's a commercial operator who sits between the product and the market - technical enough to run a serious demo, close enough to the product to tell us when it isn't good enough, and hungry enough to develop the commercial pipeline - often from scratch!
Right now, Tim, the Founder, runs commercial. This role extends that and, over time, owns it. You'll work closely with the CEO and CTO, manage live insurer relationships, and be the reason we know what to build next. The product gets better because of the pressure this role applies internally - that's not incidental, it's the point!
You'll play a key role in
- Owning the sales pipeline from cold outreach through to signed commercial agreements
- Running demos and workshops with carriers, MGAs, and intermediaries - knowing the platform well enough to be taken seriously
- Feeding commercial and product requirements back to the team with specificity - not 'the customer wants X' but why, and what it unblocks
- Identifying and qualifying new partners while managing and deepening relationships with existing ones
- Shaping the go-to-market strategy as we move from early adopters to repeatable commercial scale
- Working directly with the CEO - this is an extension of the founder's commercial effort, not a separate function
You should apply if
- You have an insurance distribution, insurtech, or B2B fintech background - you know how regulated deals get done and ideally you understand how carriers and MGAs actually think
- You're comfortable enough with AI-powered products to demo Marrow in a room of technically sceptical people and be taken seriously
- You have a real commercial track record - you've closed deals, run a pipeline, and navigated environments where regulation and commercial reality are both genuine constraints
- You get frustrated by slow-moving sales cycles rather than accepting them
- You're ready to join a company where the process doesn't fully exist yet - because you'll help build it
Not ticking every box? That's fine. If you're genuinely excited by the problem and have most of what we're describing, we'd rather hear from you than not.
What's in it for you
- Founding commercial hire with meaningful equity
- Full ownership of the sales motion from day one
- Close collaboration with the CEO and CTO - you'll be in every important conversation
- London-based hybrid working - we're flexible, but do think we do our best work, quickest, together
The interview process
Three stages:
- 0130-minute intro call with Tim (CEO)
- 02Commercial walkthrough - we'll work through how you'd approach a specific insurer opportunity together
- 03Informal session with the broader team
We'll move as fast as you need us to.
Sound like you?
Applications are handled on Wellfound. We reply to everyone, usually within a few days.